Google TV Ads Adapts To DVRs

Reports now describe time-shifted viewership

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People take their television seriously; even in very poor neighborhoods, you’ll find all sorts of satellite dishes and cable connections representing folks who don’t want to miss shows.  And since more and more people are using DVRs, too, Google TV Ads has started taking the devices into account.

A post on Google’s Let’s Take It Offline blog explains, "Today, the Google TV Ads team is excited to announce the launch of time-shifted viewership data, which provides you with insight into how and when viewers see your ads during DVR playback of recorded content.  As with all metrics in your Google TV Ads reports, time-shifted impressions reflect the viewership of your specific TV commercial, not just general program viewership.  And, what’s more, this information is available to Google Adwords TV advertisers for free."

The data comes courtesy of a deal with Dish Network, and divides impressions into "live," "live + same day," "live + 1 day," "live + 3 day," and "live + 7 day" categories.  To access it, Google TV Ads users will just need to change a couple of settings.

This should come in handy.  Suppose, for example, that a business kept advertising one-day sales, while most people didn’t see the ad until three days after its original airing.  Now the business’s owner can (after smacking himself) smarten up and adapt.

Maybe the new offering will even help keep Google TV Ads from following Print Ads onto the scrap heap.

Google TV Ads Adapts To DVRs
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