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Google To Topple Baidu With Short Domain Name?

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Someone who’s too weak, lazy, or pressed for time to type eight letters and a period is in serious trouble.  But anyone who would rather type eight than three is just silly, and so Google China has unveiled a new domain name: G.cn.

Google To Topple Baidu With Short Domain Name?

G.cn takes users straight to Google.cn, where everything will perform just as it always has (or hasn’t).  For Google fans who are at a traditional keyboard, it’s a neat time-saving measure.  Where the search giant really hopes to succeed, though, is probably with users who prefer Baidu.

Google To Topple Baidu With Short Domain Name?

Confession time: I like the BBC far more than CNN – it tends to deliver real world news, as opposed to stories about American entertainers.  When I was much younger, though, I thought that typing out news.bbc.co.uk was the only way to reach the BBC news site, and so I’d often head to CNN instead.  (It was a happy day when I discovered that bbcnews.com took me where I wanted to go.)

If Chinese citizens succumb to the same laziness, Baidu.com could lose out in a big way to G.cn.  The likelihood of this happening – which is admittedly small – is compounded once you think about the booming mobile market in China; hitting fewer keys means a lot to people using tiny cell phones.

So what seems almost like a cheap trick is actually something of a brilliant move.  Kai-Fu Lee – or whoever thought of launching G.cn – deserves a big bonus.

Google To Topple Baidu With Short Domain Name?
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  • Kevin Bryner

    They’re thinkers over there at Google. It’s a simple ploy but it’ll definitely get them more traffic. Should be interesting to see how much.

  • pete smiley

    once a url is saved on web or mobile then the url becomes a non-issue

    otherwise, why isn’t a.com a popular site?

  • http://www.seo4china.com SEO in China

    I definitely disagree with this article. Baidu leading position in China can’t possibly be lost just because Google has a one letter domain name. The author needs to learn more about the dynamics and realities of the Chinese internet market.
    Patrick
    Sinovantage International, Shanghai
    http://www.seo4china.com

  • Al

    Will not G.cn like Google be redericted to Baidu?

  • http://www.sagem-phones.com Sagem Phones

    I think the best (and memorable) for Chinese would be 8.com.cn or 8.cn