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Google to Give People More AdSense Filtering Options

You Will Be Able to Filter Up to 8 Categories

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Back in August, Google gave AdSense publishers more control over what ads appear on their sites by launching an upgrading the category fitlering feature and extending the feature’s beta to the US and the UK.

So in essence, if you don’t want certain kinds of sites showing up in ads on your site, you could block them. Google shows how the different ad categories contribute to your income, so you can take that into consideration.

Today Google announced that it will be providing users with more ad filtering options. Soon, the option for 3 more filter categories will be added for a total of 8 different categories. These will be coming in the next few weeks.

"To get started with category filtering, sign in to AdSense and visit the Ad Review Center, located under the AdSense Setup tab," says Google’s Arlene Lee. "You can choose from the listed categories, which include religion, politics, and dating, and your selections will be applied to ads in English no matter how they’re targeted."

Ad Review Center

"Please keep in mind that filtering ad categories may affect your AdSense revenue — we recommend first reviewing the percentages displayed in your account to understand the amount of revenue you may be blocking," she reminds users.

Google says its continuing to work on additional filtering capabilities as well, but does not get into specifics. They are of course encouraging feedback.

Google to Give People More AdSense Filtering Options
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  • http://www.sweetbusinesses.com Teasastips

    This is great, now I can control and weed out the crappy non relevant ads versus the ones that are more relevant to my blog posts.

  • http://homesteadwebsitebuilder.com Jordy

    Not long ago there were spammers that were staying one step ahead of Google. Every time I would filter a particular website with an annoying lustful image ad from my website another one would appear the next day.

    They were using a huge selection of domain names to promote the ads with. You would block one domain and a different account would still serve the images.

    After filtering fifteen domain names the spammers won and I removed the image ad units from th website.

    I hope this new feature helps with this sort of thing.