Google Thinks AdWords Is Your Best Friend

    April 28, 2008
    WebProNews Staff

As a small business or site publisher, the route to Moneyville displays signs pointing to Google’s advertising products. In Google’s estimation, of course, but they may be correct.

It’s easy to miss the broader truth about Google, from a third-party point of view. Yes, they operate a search engine that cracked open the World Wide Web to hundreds of millions of people and the words they tap into a query box.

Search enables the Google machine to churn forward, the advertising sales of AdWords customers footing a substantial portion of the multi-billion dollar revenue stream. David Fischer, Google’s VP for Global Online Sales and Operations, wants Google followers to know they provide business opportunities for advertising that traditional media cannot match.

Fleischer told the US House Small Business Committee how Google plays a role in helping a small business get off the ground. He touted the acumen of Google’s AdWords product in bringing in customers, and thus sales, to small businesses: