Google Takes “Overseas” Market from Yahoo
Fortune Magazine reports Google has overtaken Yahoo in Europe and other “overseas” markets, according to an advisor’s note to Bear Stearns clients.
Using numbers acquired from comScore, Robert Peck from Bear Stearns said Google’s international market share rose to 71.3% in November from 68.9% the previous month. Google’s growth rate almost doubled the rate of the rest of the search industry.
“The bulk of the market share gains came mainly at the expense of Yahoo! and MSN who both lost market share,” Peck wrote in a note to clients . He also noted that the comScore data did not include numbers from Asia where Yahoo maintains a popular presence.
“We believe that Google should continue to capture market share as it benefits from increased press coverage and product improvements and launches which are driving searches on Google.com,” Peck said.
(info source: Forbes.com)
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