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Google’s Market Share Growth Slows

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Hitwise reports that Google’s market share for May is 65.13%. While fielding nearly two thirds of all US searches is definitely not a bad thing, Google’s market share didn’t grow over April 2007. In fact, it actually declined 0.13 percentage points. While the amount is minuscule (representing 0.2% of their market share), for the first time in recent months, some of the other major search engines actually gained market share.

Yahoo was up 0.16 percentage points, or 0.8% of their April market share. MSN/Live, like Google, was down, but only 0.06 percentage points (albeit far less than their previous month’s loss of 0.69 percentage points).

Ask fared the best in growth this month. Perhaps their algorithm commercials are paying off (”chicks with swords” premiered this month). Not only was their numerical growth the largest of any search engine (up 0.23 percentage points), but their relative growth was seven times that of the next largest relative growth percentage. Ask’s numbers were up 5.9% over April’s. Which just goes to show you that when your market share is very small, even very small changes can look huge.

However, only Google had year-over-year growth.

Hitwise’s data:

Search Engine May 2007 Apr 2007 May 2006
Google 65.13% 65.26% 59.27%
Yahoo 20.89% 20.73% 21.95%
MSN/Live 8.40% 8.46% 12.10%
Ask 3.92% 3.69% 4.40%

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Google’s Market Share Growth Slows
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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