Google Report Card

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Forbes gives Google grades on each of its courses, er services.

  • Search, the big kahuna, gets an A-, losing points due to concerns that Google is running out of inventory, that growth can’t increase any more
  • Contextual ads scores C+, since Forbes doesn’t think its as popular as it could be (possibly), the fact that Google doesn’t make that much of a share of AdSense, and a lack of perceived growth for the platform
  • Google Local / Google Maps / Google Earth together earn a B+ grade, losing points only on the fact that monetization is taking time
  • Froogle sits in the corner with a D+, with its lack of popularity, lack of comissions from retailers, and slow development
  • Gmail squeeks in a C, hurting for lack of wide use and slow development (two years old this April!)
  • Google Base also gets a C, since few use it and there’s no money. GBuy should help
  • Google Search Appliance / Google Mini get a nice B, since they make money and are well-regarded. Forbes only regret: Google could dominate this market, if only it applied itself
  • Google Pack rates only a C-, since there’s no money there and no buzz
  • Google Video Store has to take home a C to mama, getting a bad grade for UI (compared to iTunes) and this analyst quote: “”Right now, I don’t think Google cares if anyone buys videos at the store or not”. Ouch!
  • Blogger can’t like its C-, something it earned for lack of interoperability, lack of updates, and the fact that it doesn’t earn a dime
  • Google Talk surprises with a shiny B-, Forbes recognizing its potential
  • So, grades of: A-B+BB-C+CCC-C-D+, do you think this Phd company is underperforming? Anyone want to calculate the GPA?

    Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

    Visit the InsideGoogle blog.

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