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Google Puts Black Friday Searches Up 20 Percent

Searches for specific Black Friday-related terms up by 50% or more, too

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People may or may not have mobbed stores this Black Friday – your humble author hid inside and didn’t watch any live TV – but they definitely spent some time at their keyboards.  Google has stated that searches for "Black Friday" increased by more than 20 percent on a year-over-year basis.

Google LogoThat’s actually a sort of low number, too, at least among the group of them that Google tossed out.

A post on the Google Retail Advertising Blog also stated, "Value minded shopping continued to reign, as searches for ‘printable coupons’ on Thanksgiving and Black Friday were up about 50% over last year and searches for ‘sales’ were up by more than 25%."

Plus, "Searches for ‘black friday sales’ and ‘black friday ads’ were both up by more than 50%, year over year."

Of course, comScore and Experian Hitwise had already published statistics proving that a lot of retailers did well on Black Friday, so all of this may not come as too much of a surprise.  But it’s at least another sign of Google’s dominance that so many ordinary people turned to the search giant.

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Google Puts Black Friday Searches Up 20 Percent
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