Google Launches Third Party Tracking For Content Network
Google says it is now allowing third-party advertising tags on the Google content network in North America. Previously the only way to track your impression data was to use Google’s AdWords report.
The supported and certified partners include, Advertiser ad servers: DoubleClick (DFA), Mediaplex, Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG.
Google says it will be certifying more third-partner partners in the future.
From the Official Google Blog," Advertisers and agencies will now be able to manage their Google content network campaigns with the same systems they use for other online campaigns, which is helpful for determining the effectiveness of their online advertising mix."
"Further, this new service gives advertisers and agencies more opportunities to increase their return on investment and reach new audiences in informed and creative ways. The response from those testing early versions of the program have been positive."
For publishers Google, says the network will offer a way to expand their advertiser base and allow advertisers to better understand the value of their inventory, with the purpose of boosting their overall revenue.