Google Launches New Templates for Display Ads

    August 14, 2009
    Chris Crum

Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

"These templates have ready-made buttons and backgrounds that give each ad a cohesive look and feel," says Dan Friedman of Google’s Inside AdWords Crew. "More specifically, the backgrounds use subtle gradients and the new buttons have unique shapes, icons and color treatments. The goal of these ads is to make it as easy as possible to create high-quality ads in a matter of seconds without having to use complex graphics software."

Display Ads templates

With some of the new templates, advertisers need only upload their product image and write some text, and the template pretty much takes care of itself. For the design-impaired, it’s a good way to easily create a decent looking ad.

In addition, most of them seem to cater to "clickiness," meaning they make it easy for a call to action to inspire a click.

To use the templates, just click Display Ad Builder on the Create an Ad page in AdWords. Google Display Ads features over 90 different templates. Google offers a display ads tutorial here.