Google Launches Consumer Generated Campaign

    May 18, 2006

Google Blogoscoped notices that Google is developing deeper ties to Hollywood.

They are marketing the upcoming movie The Break-Up with Vince Vaughn and Jennifer Aniston by encouraging people to upload their own break-up videos.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.