Google Launches Ad Quality Guide
Google has introduced a new search ads quality "getting started" guide. The guide addresses frequently asked questions from users and offers additional tips about how to improve ad quality.
Since introducing the concept back in July 2005, we’ve done a lot of work to make Quality Scores more detailed, accurate, and transparent," says Dan Friedman of Google’s Inside AdWords Crew. "These improvements have included adding landing page load time, offering score diagnosis on the Keyword Analysis page, and displaying first page bid estimates."
"The new Search Ads Quality Getting Started Guide is a resource for how you can get the most out of your search advertising on Google," he adds. "While we’re not making any changes to the way Quality Score works, the guide is organized to help you understand some of the most important concepts around quality, such as: how quality score affects your ranking and how quality score affects how much you pay."
The guide continues helpful videos, and plenty of explanation. It begins with an intro, then talks about what quality score is. After that, it gets into 10 things to know, quality and what you pay, and improving your ad quality. There is also a forum.
If quality score is a topic you’re interested in, you should check out this article based on a session this week at Search Engine Strategies. You’ll find some helpful tips in there as well.