Google Introduces Rich Media/Video Ad Templates
Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.
Google provides a step-by-step walkthrough of how to use the templates in the following clip:
One benefit that comes with these new templates is the ability for advertisers to easily display multiple products within one ad. "This feature can also benefit advertisers looking to brand by allowing them to tell a sequential story within the ad, such as ‘Explore, Buy, Save,’ where you could have an image representing each concept," explains Emel Mutlu of the Inside AdWords Crew.
The templates also allow for the easy inclusion of a unique URL for each product included. That means you can have three landing pages instead of one.
Advertisers looking to use videos can upload them to Google’s Click to Play template, and choose starting and ending images, a display URL color, and run the video ads across the Google Content Network.
Like the other templates, advertisers will see a reporting column, "Mouseover rate," displaying the percentage of impressions where a user moused over an ad for one or more consecutive seconds.
Some of these new rich media and video templates however, will track unique interactions, such as play rate. This will be displayed in a new "Interaction Rate" column.