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Google Improves Traffic Estimation with Ad Planner

Discusses New Model

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Google’s Inside AdWords Crew is talking about a new model for traffic estimation using Google Ad Planner. They say it will help reduce confusion around tracking the number of unique visors to your site.

So what does this entail exactly?
According to the Inside AdWords blog, they:

- Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.

– Changed Unique Visitors to Unique Visitors (users) so it’s clearer that you’re reviewing estimated numbers of real world users.

Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site’s
profile page so you’ll have a more comprehensive view of how a specific site can support your media planning. Learn how to make the most of these two metrics.

"In addition, our new model improves our traffic estimates," says the Crew’s Trevor Claiborne. "You’ll notice our page view estimates are now more accurate and consistent with web server measurements."

They’ve also added several new demographics including the countries of Australia, Brazil, Japan, and Switzerland, and a category of "Children in Household." Claiborne promises a good deal of more improvements on the Google Ad Planner front throughout the year.

Google Improves Traffic Estimation with Ad Planner
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  • http://www.fleming-law.com/7-1_announcement-detail.cfm?aid=44 charles schwab yield plus

    Glad to see this update, some of my campaigns estimates were waaaay off.

  • http://www.indiesurf.com Darren Tan

    Google is always creating new stuffs.. we as users really need time to adapt to it. Hope a day will come where there’s no more new services by Google. Hehe…

  • http://www.indiesurf.com Darren Tan

    Google is always creating new stuffs.. we as users really need time to adapt to it. Hope a day will come where there’s no more new services by Google. Hehe…

    • http://www.roomfurniturechina.com wholesale bedroom furniture

      If the average company or brand was having a better result, I’m sure we’d be getting real metric information about it. We aren’t really. (Outside of Dell.) I use Twitter and we got 157 visits from Twitter so far this month with a total number of followed of about 2,500. What other sort of metrics do you have to support this? What case studies have been done?

  • http://mbainternetmarketingmanager.blogspot.com/2008/10/website-traffic-estimation-is-there.html MBA Internet

    Interesting to see that there are other traffic estimation tools available. Besides Alexa, that doesn’t really estimate visitors, everything else isn’t really helpful… that’s why I had to creat my own traffic estimation model on my blog. Hope it’s helpful…

  • Guest

    My favourite web traffic estimator is http://www.webtraffic24.com