Google Home Pages Out of Beta

    October 18, 2005

So the personalized home page offering from Google is now in “full product release,” which may surprise those of you who have been using other Google products heavily for a long time without them coming out of beta.

Actually, if you take the time to try it out, you’ll be pleased by some of the innovative, clean functionality. Still, it does make you wonder what the difference is between a “full product release” and a “beta” in Google’s world.

Could it be that “beta” is code for “full product release,” and vice-versa? That still means they don’t unleash alphas on the public. Nor do they tell you whether they consider a product 2.0, 2.1, 3.0, 2.11, etc. And when you sense a 2.5 happening in January, they might tell you it never happened, but then admit to a 3.0 in August…

This gratuitous babbling brought to you by the letter “Beta” and my Yahoo! homepage…

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.