Google Holds $200m For Copyright Claims

Just last week, Google CEO Eric Schmidt denied there was any truth to the rumors that the company would set aside $500 million from the YouTube deal, to protect against any copyright infringement suits.

Today, we get one more example of why you can never truly take what Google says at face value. While Schmidt didn’t lie, we learn he was very careful in his reply, as Google has in fact set aside $200+ million for such law suits.

I’ve said for many years that statements such as “we have no current plans” or “we do not intend” have no weight, when coming from Google.

Now, of course, every video publisher knows they can sue Google for copyright infringement, safe in the knowledge there’s a cool $200m to share.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.