Google Gives Forums More Links on SERPs

    October 1, 2009
    Chris Crum

Google has introduced a new feature to search results, making it easier to find forum posts related to topics you search for. When forum sites have more than one relevant discussion going, Google will link to them under the main result.

"So for instance, if you search for [getting from rome to florence] you will see, below the third result, a list of relevant discussions on various ways to get between these cities," says Google’s Director of Product Management Johanna Wright.

"It’s always nice to know what others are saying about the best ways to get around (by boat or train) and how recent those comments are — especially if it’s your first time traveling to Italy," she adds.

Google Forum Results

The inclusion of these forum results are just the latest example of Google adding more links to the results page. Recently, they also began adding links for sections of pages, based on anchors in content. These apply to web pages that have distinguishable sections about different topics or sub-topics. You can learn about the criteria for getting those links to show up for your content here.

Another good way to find relevant forum posts on a topic is to use Google’s search options, which include an option to only search forum results. This is not unlike Google’s Blog Search.