Google Continues Market Share Climb

Another 0.7 percent in March, according to Nielsen

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Nielsen’s released its report on the March U.S. search share rankings, and there’s good news and bad news for companies that want to compete with Google.  The good: compared to other data providers, Nielsen still makes Google’s share to be out on the small side.  The bad: its share’s still increasing. 

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Nielsen’s report on March pegs Google’s share of the market at 64.2 percent.  In February, that figure was 63.5 percent, which makes for a fair month-over-month improvement.  Even niftier: Nielsen estimated Google’s year-over-year growth at a whopping 27.6 percent.

Yahoo, meanwhile, achieved year-over-year growth of just 1.7 percent, and its March share of the search market was 15.8 percent, down from 16.7 percent in February.  This obviously doesn’t represent great news for Carol Bartz, and might affect her negotiations with Microsoft.

As for the old Redmond-based corporation, its market share movement was pretty much negligible – a standing of 10.4 percent slipped to 10.3 percent between February and March.  And AOL, the fourth place finisher, lost an identical amount, landing at 3.7 percent.

If anyone’s curious, the total number of searches recorded by Nielsen grew by 10.1 percent year-over-year.

Google Continues Market Share Climb
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  • http://www.freestuffheadquarters.com Freebie King

    I don’t get it. Maybe it’s just me but Yahoo provides me with much better search results than Google. Maybe if their name had become a verb like Google’s has they would have a greater share of the search market

    • http://blog.hichamaged.net/ Hicham

      Yahoo implements search engine alogrithm that’s totally different from Google’s therefore they way results appear in terms of positions (what appears first) differes in the two engines.

      Anyway as for the original post, I think the proverb of ‘No News is Good News‘ doesn’t apply in the search engine market :)

  • http://codehill.com Amgad

    I think its logical that Google has 64.2% with all the effort they put in their indexing and hardware.

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