Google Captures Nearly Three-Quarters Of Searches

Bing grows 25%

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Microsoft’s Bing accounted for 5.25 percent of all U.S. searches for the month of June, according to the latest data from Hitwise.

Google continued to hold on to its dominant position growing 7 percent year-over- year capturing 74.04 percent of the U.S. search market for the month.

Yahoo landed in the second position with 16.19 percent of the search market, but saw its growth drop 17 percent year-over-year, while Ask received 3.15 percent of searches with its growth slipping 22 percent year-over-year.

Percentage of U.S. searches among leading search engine providers

The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Looking at the weekly percentage of U.S. searches for Bing, it has grown at an average weekly rate of 25 percent for the month of June, Adding in Live.com and MSN Search along with Bing, the combined search engine have grown at an average of 16 percent during the month. Bing grew faster than the three other top search engines for the month.

Percentage of U.S. searches among Bing

The length of search queries has increased over the past year. Longer search queries, averaging five to more than eight words in length, increased 8 percent between June 2008 and June 2009. Searches of eight or more words increased 16 percent. The same time period showed that shorter queries – those averaging one to four words long – have decreased 2 percent. Searches of two words accounted for the majority of searches, making up 22.88 percent of all queries.

Percentage of U.S. clicks by number of keywords

Search engines continue to be the most popular way Internet users navigate to key industry categories. Comparing June 2009 with June 2008, business and finance, entertainment, online video and sports categories showed double-digit increases in their share of traffic coming directly from search engines.

Google Captures Nearly Three-Quarters Of Searches
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  • http://www.domusinc.com Marco

    I often question the numbers. First, let’s exclude from the discussion that sites like compete.com and hitwise.com always give very different traffic numbers for client sites that I work on compared to the statistics from the internal analytics.

    But just from the base numbers, what counts as a Microsoft search? When someone goes to bing.com and does a search, I’m pretty sure that that is counted in Bing’s corner. But what happens when someone goes to msn.com and does a search (where the results page goes to bing.com)? Is that msn.com traffic or bing.com traffic? And how about redirects from live.com?

    And this is just search traffic. Given that yahoo.com offers search, news, weather, etc. (like msn.com), how well is their traffic subdivided into search vs. other categories?

    More at: http://domusinc.blogspot.com/2009/07/microsoft-gaining-on-yahoo.html


  • http://www.topinsuranceadvice.com steveo

    google has always being running the search market, but i am sure one day someone will come challenge them too

  • http://threads.ecrater.com Threads Vintage Woodstock Revival Wear

    I love Bing… for me, it’s simply faster than google, especially when I’m signed into my gmail account…

    It’s nice to see someone gaining Net presence, especially at such a high rate… go Bing! :D

  • http://www.piercedandmodified.co.uk Belly Bars

    I have a love hate relationship with Google, entirely dependent on how many of our pages it has chosen to drop out of index today, or whether we’ve moved up one place in SERPs or back three pages. Mainly it’s just a hate relationship these days though – I don’t know what they’re doing with their search but the things rising to the top for our keywords seem to be less and less relevant.

    Bing, however, returns much more useful information for everything I search for, and is much more consistent in where we rank, not fluctuating wildly like Google.

    If only everyone used Bing, I’d be a very happy bunny indeed.

  • http://naijatechguide.blogspot.com passyjango

    For me, Bing is the best effort so far my Microsoft in the Search market. Bing is faster than all other previous MS Search services.

    However, I still think Google is faster and provide more relevant results especially outside the US. Some of my pages appear as soon as I post them on Google Search.

  • WillC

    I think Bing has a nice foundation to build on if it’s looking to make a run at the top spot in a future. Obviously it’s going to a be a pretty steep uphill climb with Google controlling three-quarters of the U.S. share and nearly 80 percent of the world’s share.
    A lot of people are saying that someone is going to completely have to blow Google out of the water, but I don’t think that is necessarily the truth because as the search industry continues to evolve, there is a lot of time for others to come up with innovations. If one of these trailing engines happen to come up with the cutting-edge new thing, then the momentum could be swayed easily.
    It also means that lesser-known engines have lots of room to grow and improve their standings in the industry. Especially when there are so many different ways to search now and advertisers are looking for the newest and most effective way for online advertising now. Places like eZanga among other smaller engines are gaining steam and it’s good for the health of industry i think.

  • http://www.discoveryvallarta.com michaelj72

    i read sometimes about how bing is going to do this and that and challenge first yahoo and then google, but these figures (if accurate) point to google’s continuing consolidation; a pretty poor performance overall for all the effort and moola that they’ve put into promoting Bing, which is pretty much the same as Live as far as i can tell but i still consistently use google…..

  • http://www.youtube.com/watch?v=dlDzmHKoJS4 Attraction Marketing

    I think if you check, you’ll find that the YouTube search engine has now become the number 2 search engine surpassing Yahoo.


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