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The latest comScore report concerning the search market has arrived, and although it may not cause too many jaws to drop, there are some interesting tidbits contained within. It seems that Google hit its stride again in October, and Bing continued to make some impressive gains.
Google experienced a couple months’ worth of shakiness earlier this year, failing to win any share between May and June, and then actually losing a little heading into July and August. But between September and October, Google moved its needle from 64.9 percent to 65.4 percent, which is fairly impressive.
In fact, according to comScore, the search giant managed a 17.4 percent year-over-year increase.
Bing, for its part, did even better, pulling off a 30.8 percent gain in the same timespan. And in terms of just the last little bit, Bing bumped its share from 9.4 percent to 9.9 percent between September and October. Not bad at all.
It’s Yahoo fans who have cause to be disappointed. Yahoo’s share of the search market has sunk 0.7 percent on a year-over-year basis, and comScore determined that it dropped from 18.8 percent in September to 18.0 percent in October.
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Sad to see Yahoo continue to sink. They’ve really not been known for much since the good old days of being ‘the’ best directory to find stuff…then of course watching Google piggy back into rock star status out of their search results.
Now to watch them slowly be eaten by Bing…
Oh well, cest la interwebs. I’ll keep using their start page, that they do have down pat, although I wish they’d quit messing with the design. Really, the last version was fine.
/end pseudo-rant
I advertise in Google and Bing. My ads are almost identical. Last month, Google charged me $760.92 while Microsoft billed me only $2.82. the figures prove how relevant the Google’s search results are. Google doing a grate job in my opinion. Using Bing is simply waste of time.