Google Beta-Testing Keyword-based Ad Filtering

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About a week and a half ago, I wrote a post ‘Adsense Should Allow Contextual Ad Filtering by Keyword’.

In it, I made the suggestion based upon an article posted by EGOL at SEOmoz that in order to prevent certain types of ads from showing, Google should allow us to set negative keywords for the Adsense ads on a site.

In the comments, Joost de Valk informed us that Google is indeed beta-testing such a program, and that he is actually part of the limited beta-test.

I know for a fact that Google is testing with negative keywords like that, since I have been testing it myself

I can’t tell to much, except that i was given the possibility to give a series of terms for which they broad matched and didn’t show ads. And no, no release date

That is extremely encouraging – I can’t wait for this feature to be released to the general public. There are some categories of ads that I would *really* like to see banished from my site (such as the $0.07 CPM ads Google is running advertising Adwords and Adsense). I think that this toold could really help Google – I think the publishers know what is on their site better than Google does. It seems every day I see ads which are close to a good match, yet still manage to miss the point of the page entirely, and thus result in unsatisfactory, off-topic ads which probably don’t get the CTR they should.

Plus, this would be great for people who have definitions of ‘family friendly’ that are perhaps more stringent than those of Google. I don’t really want to see seduction tips and other crocks advertised on my site, regardless of what one or two keywords I may have that might trigger those ads.

What do you think?



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Google Beta-Testing Keyword-based Ad Filtering
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