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Google Analytics: Not Entirely Dead

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Reporting delays in the Google Analytics service have slowly begun to fade as data again flows into accounts.

Google Analytics: Not Entirely Dead
Google Analytics: Not Entirely Dead

No one will lose any reporting data from the abrupt delay that began on July 28th. Google’s Jeff Gillis said on the Google Analytics blog that accounts had accurate reporting through Saturday night.

They continued to collect analytics data as normal, and promised to update reports after Google worked through the problem.

The latest post by Gillis indicated the reporting data has started to reach customer accounts again:

As of 5pm PST this evening (July 30), some users will start to see part or all of the data from the period between Saturday and now appear in reports. We expect updates for all accounts to continue through Monday night into tomorrow and will update this blog when reporting is fully restored.

Google Analytics had an infamous launch, back in November 2005. A crush of eager people flattened the service formerly known as Urchin, forcing Google to shut down applications and limit those to a trickle once it reopened.

The inauspicious debut seemed to have an impact on future Google product releases, as they mimicked the controlled signup process with Writely, which became part of Google Docs.

Google Analytics: Not Entirely Dead
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  • http://www.InvoicesMadeEasy.com Scott

    My account shows a huge dip on the 28th then back to normal on the 29th. My other tools show no dip on the 28th at all. In fact, the 28th had higher traffic than the 29th. I’m convinced Google lost some data, and they don’t seem to have a way to fix it – even manually. I guess I’ll just have to keep a mental asterisk next to the 28th as I peruse my reports.

  • http://thattvshow.blogspot.com Konn

    I use 2 services to tract my main site, one is Analytics and another that is paid. I use to always have discrepancies, but lately its almost non-existent. So, I guess Analytics is getting better.

  • http://retardzone.com/ dms

    There’s no reason to trust only one statistics gathering source. When Google’s Analytics started having problems it was just an inconvenience depending on other sources for the information… now that Analytics is back going, I’m starting to depend more on other sources.

  • http://www.ecommind.com Archna

    No matter what happens, Google Analytics shows results which are reliable. Though, its very difficult to tell which analytic tools is the best and provide accurate result.