GM Teaser Campaign’s Secret Message

    January 21, 2005

When I read Tig’s post about there being a hidden message in GM’s outdoor billboard campaign, my brain switched into Ralphie …


The MarketingVox post reminded me of “A Christmas Story” [the movie]. Every night little Ralphie sat next to the radio ears peeled to the Little Orphan Annie broadcast. When it was over he furiously jotted down the top secret message from Annie herself. Then he dashed upstairs, busted out his secret decoder ring and began decoding like the wind.

In the end, Annie’s top secret message was “Drink Your Ovaltine”. I’m wondering if is full of eager little Ralphies and they’re just going to be disappointed in the end.

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.