Getty Images Offers Music Service
Getty Images, known for its stock photos, has launched its new music licensing service called Soundtrack, which will focus on offering music tracks to broadcasters, filmmakers and advertisers.
The commercial service was developed with Pump Audio, which Getty purchased in June for $42 million. The Soundtrack library will initially feature 20,000 original tracks from independent artists.
"Getty Images is now the unprecedented destination for digital content," said Jonathan Klein, CEO and co-founder of Getty Images. "Our customers represent a variety of industries and they want quick and easy access to digital media — imagery, footage and music — that can be used in a myriad of ways."
"When we acquired Pump Audio in June, we made a commitment to develop dynamic and nimble new music platforms and tools which meet the growing content needs of our customers. The launch of Soundtrack is just the beginning of that strategy."
Getty says that the Soundtrack artists will be compensated for their work and that it plans to expand its music partners to include major labels and publishers.