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Fox Buying Ads For Prison Break

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MarketerToday notes that Fox is buying Google ads for searches for its new hit show “Prison Break”.

Taking a look at the search page, you’ll note that, at least for the moment, Prison Break already has the number one spot on Google for the term. So, why is Fox buying an ad when they have the top spot?

  • Maximizing click throughs – lots of people look at the ads first, and Fox want their clicks (and don’t want any other advertiser stealing interested surfers
  • Prison Break’s ascendance to the top spot is a recent development, and Fox hasn’t noticed yet (or doesn’t care)
  • Fox is just doing normal marketing for the show, with AdWords buys a part of their standard strategy (they also bought “reunion“), without using simple logic to realize that this is one ad buy that is completely unnecessary
  • Fox believes it only has the top search spot because it paid for the ad (paid search) and doesn’t realize Google doesn’t do that
  • Either way, anything that gets Prison Break more exposure is a good thing. I enjoyed the two hour premiere, and plan to become a regular viewer. I MeCe’d it (think “Tivo’d” for people who want to create awful, non-witty acronyms ), and will watch it at least once more over the weekend. You can catch the encore on Thursday at 8.

    (via Coolz0r > R|Mail)

    Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

    Visit the InsideGoogle blog.

    Fox Buying Ads For Prison Break
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