Football, News, and School Drew Big Web Traffic in August

    September 17, 2009
    Chris Crum

Compete has released the Compete 250 for the month of August. This is the firm’s monthly ranking of the top 250 trafficked Web sites. The categories that stood out the most during the month were Back to School shopping, Football and news searches for pubs like and Businessweek.

Key Findings include:

– ranked among the month’s biggest gainers, growing 123 percent month-over-month to reach 6.5 million unique visitors (UVs)

– The top three most visited NFL team sites,, and also drove traffic, contributing to the Football category’s 14.5 percent UV increase over August 2008

– The Fantasy Football category mirrored the NFL’s growth by attracting 43.8 percent more traffic than in July 2009

– The Mass Merchant and Department story category attracted 112.7 million UVs in August 2009, an increase of 7.3 percent over the previous year

– In 2008, the number of visitors to mass merchant sites increased 16.6 percent from August to December. If the same percentage growth occurs in 2009, the stores can expect more than 131 million site visitors during the year’s final holiday push

– Media sites did well in August, accounting for eight of the top 30 traffic-gaining Web sites; grew 165 percent over July 2009; saw a 21.5 percent up-tick and increased UVs by 18.3 percent

Here’s a look at the top gains for August:


Top Gainers

Here’s the top 50:

Top Gainers

The top ten sites haven’t changed too much since the list for July, although MySpace has dropped from 10 to 12. also crept up from 11 to 10.