Feeding Journalists With Deli.cio.us

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Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM – the word of mouth marketing industry of which bzzagent is the focus.

What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction – on a daily basis – by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!

On the flip side, here’s a post from promnent journalist John Udell that explains in a screen cast how he uses deli.cio.us to research and track memes and story ideas. You can see first hand how to effectively use a social bookmarking service and tagging to organize streams of ideas. This is particularly useful with the abundance of information available from blogs as well as traditional online news sources.

The convergence of social search, tagging and social bookmarking is very much at the core of new media PR.

Update: I just read Steve Rubel’s post, “Reinventing the Pitch Letter with Delicious” which could also have been titled, “Spamming Journalists with Delicious”, where he describes a clever hack to send journalists messages or a pitch letter via del.icio.us without knowing a specific email address.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

Feeding Journalists With Deli.cio.us
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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