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Facebook Vanity URLs Could Help Search Engine Rankings

Not Everyone Gets the Ashton Kutcher Treatment

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Facebook is the most popular social network in the world. In areas where others have advantages over it, Facebook seems to be making changes to improve.Obviously there is the new Twitter-like functionality of its real-time news feeds/filters. But Mike Arrington points out another thing that Facebook is starting to do – vanity URLs.

This would be something like http://www.facebook.com/chriscrum. MySpace and Twitter both offer this kind of URL, but most users have no such luck with Facebook. More people are starting to get them now though, like Kevin Rose of Digg and Ashton Kutcher of The Butterfly Effect.

Ashton Kutcher Facebook Page

It’s unclear if this will become a feature more widely available to general users, but the business potential for Facebook would certainly be helped if it did. "There is not only a loss of branding or individuality with the Facebook random number generator URL string, but it sucks for SEO purposes," says Loren Baker at Search Engine Journal. "Furthermore, when looking past personal profiles and into Facebook fan pages (which are now set up similarly to profiles), the end result is worse."

"Brands are stuck with profiles which have the name of the brands in the URL strong, but no differentiation from the official brand page and fan pages set up by Facebook users," he explains. "There is no differentiation in the URL string what-so-ever to give the real brand page more value in search results or at first glance."

Even without vanity URLs, there are plenty of ways to get value out of Facebook from the business perspective. If the social network made these widely available, perhaps better Google rankings could be added to the list.

Facebook Vanity URLs Could Help Search Engine Rankings
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  • http://www.vendorland.ca Canadian Small Business Directory Vendorland.ca

    To haver company or person name in URL address would be much better from SEO poing of view. It would be more easy to memoraze the URL with name. Search engines will see company name in URL and it will help to promote your company online.

  • http://jhangora.blogspot.com Jhangora

    It would be nice if vanity URL’s r made available to general users too.

    • http://newsunseo.com Internet Marketing NY

      I agree. Everyone should have access to vanity URLs. It would be huge for businesses and SEO.

  • http://www.citazioni-celebri.com/ frasi celebri

    Facebook just went through another change and from a business point of view this is a very important change. Now Facebook offers RSS feeds, over the past year the number of ‘applications’ being able to ‘write to’ facebook has grown, but now YOUR facebook page can transmit and not just receive.

  • http://www.webcatalyst.org WebCatalyst

    I agree, its right Facebook Vanity URLs help in search engine ranking..

  • http://www.mypartyplanner.com/ Party

    This is great information, but what does someone need to do to get a vanity url?

  • http://rpgmusic.org Omer

    i just got my urls :P facebook.com/firstnameLastname :P

    Woooot =)

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