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EU Scares Google Into DoubleClick Concessions

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Satisfying competition authorities in Europe will force Google to adopt a laissez-faire attitude when it comes to some of DoubleClick’s operations.

Google can’t tell a soul yet, but they have agreed to certain conditions on their in-process acquisition of ad server network DoubleClick.

The European Commission extended the deadline for reviewing Google’s purchase on competitive grounds. They moved the date for a decision from October 26th to November 13th.

Placating Neelie Kroes and company on the Commission required Google to back off on some undisclosed intentions for managing DoubleClick, according to Forbes:

“In response to third-party concerns, Google has committed to the European Commission that we will keep certain DoubleClick business practices unchanged,” said Julia Holtz, competition counsel for the ad-happy search engine. “We believe that the deal is good for publishers, advertisers and users.”

A spokesman for Google would not detail these “business practices,” but said it was in response to third-party concerns.

Unlike the much-rumored free pass the Federal Trade Commission seems to be ready to give to the deal, its European counterpart looks like it wants some actual concessions from Google before giving its approval.

EU Scares Google Into DoubleClick Concessions
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