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eBay Affiliate Program Goes from CPA to CPC

Affiliates Get Paid for Sending Traffic

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eBay has announced "Quality Click Pricing" for the eBay Partner Network affiliate program. The company describes this as a new payout structure designed to further reward affiliates who drive incremental transactions on eBay, and who send "value buyers" to the company’s sites.

Essentially, the program will now run on a cost-per-click basis, as opposed to a cost-per-action one. Affiliates can get paid for sending quality traffic to eBay, even if that traffic isn’t making purchases.

eBay Partner Network

"The price paid per click will still depend on the short-term and long-term revenue of the traffic that the publisher drives to eBay, but will now also take into account the incremental value of that traffic to eBay, i.e., whether a sale happened as a direct result of the publisher’s actions," explains Steve Hartman of the eBay Partner Network. "The greater the incremental revenue and the higher the expected lifetime value of the customers an affiliate sends, the higher the EPC and total earnings the affiliate will receive.  Earnings Per Click (EPC) will be set daily for the previous day’s traffic."

eBay says Quality Click Pricing will simplify the commission structure, and that the payout will be more closely aligned with traffic quality. In addition, the company says publishers will be rewarded for "multiple sources of value in addition to sales." This includes revenue from advertising on eBay pages and PayPal transaction revenue.

eBay’s new model for its affiliate program will take effect for new members beginning September 1st, and for existing members October 1st. There is an FAQ (pdf) document available on the subject.

eBay Affiliate Program Goes from CPA to CPC
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  • http://www.playstationconsole.us/ Playstation Console

    Good news.. i love it

    • http://www.icheapairfares.com Isaac

      This changes everything. Expect to see a lot more sites being built around this aff prgrm in the next several years.

  • Daniel Adams

    Yea it’s awesome, I’m making 1k per day with this new model.

    • Andrew

      No you are not, as it goes into effect for new registrations on 9/1 and people already signed up on 10/1

  • http://www.newfashionbeauty.com Fashion Guide

    Okay now that sounds like a good trade-off. Quality clicks over the long run will make you more money. Okay I will give this a try.

  • http://www.youbihar.com/group/bhojpurisongs Bhojpuri

    Lets see how this will work out. It may be that an affiliate can make more money as no action is required on behalf of the customer.

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