E-Mail Marketer’s Budgets And Salaries

    May 25, 2007

E-mail marketer’s earnings have increased but the money spent on e-mail marketing campaigns has been stagnant according to a new study by JupiterResearch.

In their report, "E-mail Spending and Governance 2007", they found that the average amount firms spend on budgets for e-mail marketing is $182,067, up from $169,710 in 2005.

E-mail marketing professionals salaries have increased from $50,526 in 2005 to the current average of $63,547.

With the growth in salaries, the study says budgets don’t reflect the importance companies place on e-mail marketing. The majority of marketers annually set aside less than $250,000 for e-mail functions such as acquisition, retention and creative.