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Do You Dig the Idea of Ads on Digg?

Digg Sponsored Listings On the Way Soon

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Digg has announced plans to roll out a new advertising platform called Digg Ads. This platform will give users more control over which ads are displayed on the popular site. It’s not ready to go just yet. The pilot will be launching in several months, but it will be "an ongoing work in progress."

"We’re still in very early stages of working with advertisers and building the system, but we wanted you to be the first to hear about our plans," says Mike Maser at Digg the Blog.

Digg Ads Tweet

He says the sponsored content will look and feel like Digg content, but will be clearly marked as sponsored. Picture something similar to the paid search ads we’ve all grown so accustomed to – only thrown in the middle of listings.

Digg Ads

The ads will link to stories, video trailers, and independent product review. "The goal here is to give advertisers a way to present content related to their brands and get immediate input on whether it’s relevant to the Digg audience, or not," says Maser. The ads will apparently be able to be voted up and down just like regular Digg content, and according to the New York Times, this will affect rates.

As mentioned, it will be a work in progress, and that means Digg will be keeping an ear out for any feedback Digg users want to give. We know Digg responds to feedback too after the DiggBar controversy that got webamsters and SEOs worked up. It didn’t take too long for Digg to change some things up with that.

Do you think ads on Digg is a good idea? Tell us what you think.

Do You Dig the Idea of Ads on Digg?
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  • http://www.storbyferieguiden.dk/Storbyferie-Paris/Billige-Rejser-Paris.aspx Billige Rejser til Paris

    As long as it is clearly marked as ads, it is okay with me.

    If the ad is boring, if will skip it – but if is interesting, I will dig read it as any other “story”.

    • Chris Crum

      I would imagine that is the kind of response Digg is hoping for from the masses.

  • http://www.Warm-Mouse-Heated-Keyboard.com Warm Mouse Heated Keyboard

    Hope it’s not one of those screens that shows up first and you have to close it to see what you REALLY wanted to read! Ads should be strategically placed to not interfere with Digg’s mission & purpose.

    • Chris Crum

      I doubt they will do that. I think they would get quite a bit of backlash over something like that.

  • http://www.homemadewaterfilter.net Homer

    Actually, I already heard the news about this advertisement in Digg. Personally, I think there’s nothing wrong with it. Moreover, this is a good idea to sustain their needs.

  • http://www.anti-aging.eglobalhomebiz.com Jimi

    I hope advertisement will not appear in the form of pop-up which is very irritating indeed

  • http://www.stonerscolony.com FaTe

    its a large site that needs to sustain itself so adverts where going to appear sooner or later. Myself only submitting content to digg means I personally couldn’t care less either way lol

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