Disney Rolls Out New Fan Site
Disney has launched a new Web site for fans of its characters and movies called D23.
D23 refers to the year 1923 when Disney first began. Disney says the site will be the premier online destination for Disney fans. The site features breaking news, exclusive stories, blogs, historical retrospectives, a collectibles boutique, and special event information.
Disney is also introducing a new quarterly publication called Disney twenty-three, which the company says, is a collectible magazine and is ad free.
Disney is also offering a one-year premium membership to D23 for $75 a year. The paid membership includes the quarterly publication, a membership certificate and card, a surprise collectible gift and a discount to the D23 Expo held at the Anaheim Convention Center from September 10-13.
"We have a fantastic legacy that started in 1923 and is based on timeless stories, beloved characters and unforgettable experiences, but it’s our fans that keep the spirit of Disney alive year after year, generation after generation," said Disney President and CEO Bob Iger at the Company’s annual shareholder’s meeting.
"D23 is our way of saying ‘thank you’ and celebrating our fans, who bring the magic of Disney to life every day in every corner of the world."