Court: Who Cares About Keyword Metatags?

Trademark lawyers, and that's about it

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Trademark lawyers have repeatedly tried to make the case that dropping a competitor’s trademarked terms in website metatags are a violation of trademark law. A new court decision, though, says otherwise.

The argument has rested on traditional tenets like potential for confusion, trademark dilution, use in commerce, and even product-switching. A new court decision, though, doesn’t let those arguments go forward until the plaintiff can prove keyword metatags count for anything at all.

Since search engines virtually ignore keyword tags, it’s hard to make an argument that trademark use in the tags do any real damage at all.

"SEOs and SEMs have known for years that most search engines ignore or give minimal acknowledgement to keyword metatags," writes Technology and Marketing Law blawger Eric Goldman, who hips us to the case. "Lawyers, on the other hand, have been living in a parallel fantasy universe where keyword metatags single-handedly divert unwaveringly brand-loyal customers to piratical competitors."


Court: Who Cares About Keyword Metatags?
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  • http://www.2all.co.il/web/sites/erezshlez/ ??????

    this is outrages, maybe soon we will have to avoid using every bit of a phrase that sounds like a company or a trade mark.

  • Guest

    The fact that the keyword meta tag is useless shouldn’t make a difference. A trademark is a trademark, so surely it shouldn’t be used at all. For anything. Ever.

  • http://www.encyclopedia.com/ Find articles

    For something that does not matter, people sure make a big deal over it and waste the tax payers money and the courts time.

  • http://www.lightingsupply.com/halogen_bulbs/mr_shape_halogens/mr16_halogens/12_volt_mr16_halogens/solux_natural_daylight_mr16_halogens.aspx Q50MR16/CG/35/17

    Wow these lawyers need a lesson in SEO 101.

  • http://www.pc-2000.net ????? ????

    If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should
    try to take on right away.

  • http://www.maorcomp.co.il ????? ??????

    thats what we all do

  • http://www.pcfix4u.com ื˜ื›ื ืื™ ืžื—ืฉื‘ื™ื | ืชื™ืงื•ืŸ ืžื—ืฉื‘ื™ื

    i care

  • http://pcfix4u.com ื˜ื›ื ืื™ ืžื—ืฉื‘ื™ื | ืชื™ืงื•ืŸ ืžื—ืฉื‘ื™ื

    google is not careing

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