ComScore: 18-34 Males Receptive To UGC Ads

The always-desired marketing demographic of males aged 18-34 is pretty open to advertising on user-generated content sites.

We’ll be surprised if there aren’t fireworks exploding over Madison Avenue as ad agency executives collectively pass out from priapic shock over the prospect of reaching the unreachable demographic. Young men spend money, and marketers want to get in front of them in any way possible.

User generated content sites may be the route to take. A study by comScore found a silver lining in the otherwise depressing attention level garnered by user-generated content sites, which they measured at 28 percent.

“When we analyzed the data by demographic segments, we found that 18