ClickTracks Adds Click Fraud Detection, SEO Tools

    February 27, 2006

Version 6.1 of ClickTracks was released today with several new features:

  • Click fraud reporting technology
  • New Robot View report that allows marketers to see their site as search engine spiders see it
  • Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords

From the press release:

“ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.”

The other interesting feature lets you see search engine rankings (Google, Yahoo! and MSN) for keyword phrases by the traffic they attract to the site. You can then compare rankings to the number of visitors, time on site, cost, revenue and ROI.

ClickTracks is running a booth at SES NYC. So if you’re there, check them out.

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.