Choosing a Business Opportunity That’s Right for YOU

    November 25, 2003

Ever thought something like, ‘If SHE can make thousands a month with the Super-Duper-Money-Making-Opportunity-of-the- Century, why can’t I?’

If so, you’re not alone. Hundreds of thousands of people search the web for that one elusive opportunity that will give us the freedom and income we desire. And when the search seems endless, well, it’s easy to be persuaded.

But the fact of the matter is, there is NO opportunity that is right for everyone. I don’t care if the stay-at- home mom down the street, the construction worker in the new subdivision, your neighbor’s dog walker, and your co-worker’s wife’s niece are all making thousands a month. That does not mean that YOU will.

Oh, it’s not because you’re any less capable than they are. Quite simply, you’re a different person with unique skills and interests. Imagine that!

Take advantage of your individuality to find your own niche. Some suggestions include:

  • Start a business related to your current line of work. You already have the skills and the background for this type of work; what can you do to utilize your experiences and strike out on your own?
  • A niche market you’ve noticed that does not yet have a product or service to satisfy it. Do you have the skills required to create a product to fit that niche?
  • Specific interests or hobbies. For example, if you love to keep in shape, how about taking some courses to become a certified personal trainer?
  • A product or service you’ve searched for yourself, but isn’t yet available. If you’ve been looking for something like it yourself, then chances are others have as well.
  • An information product based on any of the above ideas. Packaging your knowledge and selling it is a very low-cost, high-profit business – especially on the web, where people surf around looking information on every topic imaginable. The best thing is, you don’t even have to be a professional writer – there are hordes of self-published authors online! One great source for creating and selling an information product from beginning to end is Make Your Knowledge Sell!, /myks.html.

    Coming up with an idea is just part of your research. You also need to ask yourself questions such as:

  • Is there a demand for the product you want to sell, and at the price at which you can offer it?
  • Is there room in your chosen market for one more product?
  • How will you distinguish yourself from your competitors? Why should people buy from YOU and not your competition?
  • Can you make a profit at the price people are willing to pay for your product?
  • The point is, opportunity is everywhere but it’s specific to YOU as an individual. Naturally you should take into account other people’s experiences with an opportunity – just don’t let it be your deciding factor.

    Look to yourself to find your skills, interests, and strengths. Find an opportunity – or CREATE one of your own! – where you can exercise these strengths and work towards the goal of ‘being your own boss’!

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    Angela is the editor of Online Business Basics, a practical, down-to-earth guide to building an Internet business on a beginner’s budget. If you enjoyed this article, you’ll love the book! Visit or request a series of 10 free reports to get you started.