It’s not too much to ask, is it? If Google would just change the name of their company, a small Chinese business will drop their law suit. Seems fair, don’t you think?

A spokesman for Beijing Guge Science and Technology said Google’s commercial name had led to the company being constantly disturbed by people calling up its office trying to contact the search engine.

“We just want Google to change their commercial name,” Tian Yunshan, a company official, said today.

“We have already passed our demands on to Google … We will see what happens in court.”

The problem arises from the Chinese translation of Google to “Guge.” Chinese residents searching for Google’s telephone number end up calling Beijing Guge instead.

I feel bad for the company getting all of the phone calls, but worse for all the Chinese that believe Google actually offers telephone support.

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