Chevy Open Sources Its Ad

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Adrants reports that Chevy has teamed with The Apprentice to launch a consumer-generated advertising contest for the 2007 Chevy Tahoe.

It was heavily featured in the show. Chevy set up a site where consumers can click and drag commercial components together to create an ad.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Chevy Open Sources Its Ad
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