CBS Tops In Online Broadcasts

The NetView from Nielsen//NetRatings for last week shows online video users had their eye on CBS.

Their 4.6 million unique visitors made CBS the top Online Media Broadcast Destination, as the venerable broadcaster begins to transform its news to an Internet-first focus. MSN Video followed at 3.2 million, and AOL Television with 2.6 million.

The BBC, which recently disclosed intentions to make programming available from its Channels One and Two via broadband, placed fourth for the week with 2.3 million visitors. Clear Channel has been offering more content online, and has been seeing increased visitorship; this week’s was 1.8 million.

Among advertisers, the Nielsen//NetRatings AdRelevance counted Viacom as the leader with 19.5 million ad impressions, and the Walt Disney Corporation with 18.5 million for the week. Cablevision Systems delivered 17.7 million, and after that is a bit of a drop 10 12.2 million for A&E Television, and 10 million for Cox Enterprises.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.