CBS And Yahoo Partner On Online Video

Deal increases reach of CBS

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CBS said today it has reached a deal with Yahoo to distribute its online videos on Yahoo in order to increase the reach of its television shows.

Yahoo will join the CBS Audience Network, which includes partners AOL, Microsoft, CNET, Joost, Bebo and Veoh.

The addition of Yahoo broadens the reach of the CBS Audience Network. With Yahoo the network will reach 92 percent of U.S. Internet users. The Audience network features short-form clips from CBS, CSTV and Showtime. The clips are ad supported and free to viewers.

CBS says its strategy is to make its content available to as many outlets as possible, unlike rivals NBC Universal, which has more restrictions on where its content is distributed. NBC Universal and News Corp have partnered on Web site Hulu, which hosts a variety of TV and movie clips.

"The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience,"said Karin Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. "It’s all part of our strategy to become the starting point for the most consumers on the Web."


CBS And Yahoo Partner On Online Video
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