Calling it a Scam, Then Selling it

To be honest, I have used the "scam or not" angle before when trying to pull in traffic for something and have called stuff a "scam" when I did not like it, but I have never called something a scam right before trying to sell it.

Is this a common affiliate technique? Would you allow it? Does it bring in skeptics that never would have bought? Or does it taint the brand too much?

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