Brand Humanity Webinar Series

    March 24, 2005

What are blogs, and how do they relate to our business? Can you make money blogging…

I’ve heard these questions so many times that I’ve decided to launch a webinar series entitled “Brand Humanity: How Social Technologies are Changing The Way We Do Business.” I’m pretty excited about it; I’ve been wanting to evolve my consulting business into something I’m really passionate about. I love to educate, and I love to evangelize new trends like blogging. Perfect.

My master plan is to serve as a social-technology education platform for businesses. Included in social technologies are blogs, wikis, community forums, etc. I’ll be leading some of the seminars on big-picture issues, brand strategy implications, etc. and inviting specialists to co-host other sessions. At this point, future sessions will include Creating Community (co-hosted with Jake McKee, the Community Guy) and Business Blogging 101 (co-hosted with Jeremy Wright and Darren Barefoot from InsideBlogging).

But for right now…
If you’re interested in the 30,000 foot view of how social technologies like blogs are impacting businesses and brands, you can sign up for the first of the series, Brand Humanity, which is designed for mid- to large-size companies (we’ll get into culture shifts like transparency and co-creation, plus usage of blogs and wikis internally and externally). There’s also a “Small Business” version that focuses more on the nitty-gritty of how to blog and less on corporate issues, internal usage, etc.

Current schedule is as follows:

Thursday, March 31 from 12 – 1:30 CST (mid- to large-size businesses) 15 seats @ $175 (includes first-session “guinea-pig’ discount)
Friday, April 1 from 12 to 1:30 CST (mid- to large-size businesses) 20 seats @ $250
Friday, April 8 from 12 to 1:30 CST (small businesses) 30 seats @ $150

If all sessions are booked, or you’re interested in receiving information on upcoming sessions, please sign up for the newsletter by entering your email in the sign-up box in the left-hand column of this blog.

Click here to register for an event. Each event link will give a bit more detailed description of what’s covered. Pricing for future events is subject to change based on demand. If you have questions, feel free to email me @ jennifer at

Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.

Jennifer also writes theWhat’s Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.