BMW Site Gets Spanked by Google

    February 6, 2006

Notice to search marketers: Your brand will not save you from the consequences of screwing with search engines.

Lots of fun commentary on this one:

Google blacklists –” class=”bluelink”>CNET

Ramping up on international webspam – Matt Cutts of Google

BMW cheats search-engines, Google removes it from search results – Boing Boing

For Matt Cutts to point out a crackdown on international search spam, I suspect there has been a lot of it going on un-checked. Or at least not under as much scruitiny as English language sites.

Time for to clean up their act and brush up on steps to a re-inclusion request.

I wonder how BMW Public Relations is going to handle this? Do you think they’ll “out” the SEO?

Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.