Blogging Causes Trash Problems in China

    April 24, 2006

The Peoples Daily, the most influential and authoritative newspaper in China, tackles to blog or not to blog.

The Daily reports the total number of bloggers in China is approaching 15.2 million this year, and one prediction for next year is 28.6 million. The article also says a slew of bloggers are also quitting. However, the most interesting nugget was this – blogging is creating more trash in China, A recent survey conducted by the Internet Society of China indicates that each article online is reprinted four times on average. More blogging equals more printing.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.