Blog Rumor Dangers

    November 20, 2006

The rumor game can mislead a lot of people.

All day long I was hearing about MyBlogLog being acquired by Yahoo. Turns out it’s not true (the original TechCrunch article has now been updated).

Lately I’ve been telling people that I start out very skeptical about what I read in blogs and my skepticism goes down after 24-hours. I find that if something untrue is reported on blogs that the company usually lets the blogosphere know (and they should!)

But, if something is true? They stay quiet.

One other thing? Never expect bloggers to do fact checking or original reporting. Even me. But if a blog survives 24-hours without anyone refuting the facts? That’s when rumors turn to belief.



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Robert Scoble is the founder of the Scobleizer blog. He works as’s Vice President of Media Development.

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