Blinkx Tangos With ChaCha

    May 15, 2007
    WebProNews Staff

Rising video search engine Blinkx will be funneling its media index into the half-humanized ChaCha search results. If you’ve forgotten about ChaCha (and most of us have, really), this is the engine on which searchers can enlist the aid of a live on-call human for assistance.

In addition to adding some cred to ChaCha, where there has been at least one humorous exchange between searcher and human guide, the agreement brings about 7 million hours of video content for either the algorithm or one of the 30,000 "skilled search experts" to choose from.

“We’re continually looking for ways to ’turbo charge’ our search capabilities,” said Scott Jones, CEO of ChaCha. “We offer users the best of the Web, the benefit of human intelligence and can now offer one of the top video search experiences available on the Web today.”   

Under the terms of the agreement, both companies will share revenue generated from search results.

"We are thrilled to be partnering with ChaCha,” said Suranga Chandratillake, founder and CEO of blinkx.  “As the Web becomes more interactive and TV-like, search becomes the remote control.  We believe the combination of blinkx’s patented speech and pattern recognition technologies with ChaCha’s use of human intelligence will shake the search market.”

Whether that’s a shake from the shoulders or from the pants-leg remains to be seen, but blinkx has been getting more and more attention for some time now, and has been partnering with everybody but Google and the other giants to extend its reach.

In advance of impending IPO in the UK market, blinkx has bedded some 150 partners to distribute its video search results.

ChaCha also has been turning heads, securing about $6 million in funding at the first of this year, in large part from Jeff Bezos’ personal investment firm. The search engine has also topped Charles Knight’s Alternative Search Engine list – and with tech inventor Scott A. Jones at the helm, that should be what you expect (if you use voice mail, you can thank Jones for that).

It will be interesting to watch ChaCha and blinkx develop, especially together, in a search world that seems nigh impenetrable. Google arose at the right time – when nobody could find anything they were looking for – but the giant now has firmly entrenched itself as the go-to search engine worldwide.

A quick search for "Kentucky Derby," though, shows that ChaCha’s results are relatively comparable to Google’s – except you have the option of tapping into live help. Google scores by way of Google News results at the top, though.