Bing Sees Modest Search Gains In July
Microsoft’s Bing managed to make a slight gain in July while Google and Yahoo saw miniscule declines in search, according to comScore.
Google led the U.S. search market in July with 64.7 percent of the searches conducted, followed by Yahoo (19.3%), and Bing (8.9%). Ask grabbed 3.9 percent of the search market, followed by AOL with 3.1 percent.
Americans conducted 13.6 billion searches in July, down slightly for the third consecutive month due to the summer season. Google accounted for 8.9 billion searches, followed by Yahoo (2.6 billion), Bing (1.2 billion), Ask (536 million) and AOL (424 million).
Among the top properties where search activity is observed, comScore found Facebook experienced the highest month-over-month growth with a 35 percent increase and 270 million search queries.