Bing Readies Sharing Feature for Search Results

They Call it "Bing and Ping"

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Microsoft is working on a new feature for Bing called "Bing and Ping." This is a means to share your search results with friends. Bing’s "decision engine" nature provides plenty of content that users may actually want to share. Nicholas Kerr of the Bing Team explains:

Let’s break this down with an example: say you use Bing’s Instant Answers feature to check the score of the game, and you notice that your buddy’s favorite team has just been beaten pretty handily. Say you want to "delicately" remind him of their less-than-stellar moves with the ball. Bing & Ping lets you share this NFL instant answer through various places, like Facebook, Twitter, or even email in as few as two clicks.  Reminding someone that their team has no defense has never been easier (in spite of the screenshot below, we of course aren’t talking about our beloved Seahawks).

Seahawks stats on Bing

He gives a few more examples, like sharing a plumber recommendation, local movie times or a flight status. The messages associated with the "Bing and Ping" feature appear to be tailored to the nature of the result. Notice in the screenshot above that it says "Invite your friends to see a game with you!"

In the below example of a flight status result, it says "Going there? Tell your friends you’re coming their way!"

Flight status on Bing

Users who wish to preview the new feature can do so by becoming a fan of Bing on Facebook. They are sending out invitations to fans.

Bing Readies Sharing Feature for Search Results
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  • http://groups.to/socialmediamonetization Andrew Ballenthin

    How far away from twitter is this concept but with potentially more sophistication? It’s a fascinating development but what real value is it bringing to social networking?

  • http://www.metacafe.com/watch/2579262/west_coast_vinyl/ West Coast Vinyl

    Bing and Ping is a great idea able to use this according to your results. So I can use it ask q’s about where to buy your local SEO services.

  • matt

    wow, really cool feature by bing.

    This is somethign i’ll use on my facebook for sure.

    What’s Google again?

  • http://www.controldatainc.com Collectiona gencies

    I love the name. Bing has brought so many new ideas and I believe that it will continue to grow. What a great search engine.

  • WillC

    I have to say that this is a very neat feature for Bing and its one that – to the best of my knowledge – is pretty innovative as far as bringing everything together. I really like the outpouring of effort which Microsoft is putting out to ensure that they are really giving it everything they have to enhance its search experience. This particular tool is one which I think will make users switch over from other engines (even if only temporarily) to try out the new stuff. In this particular climate, that’s about all you can do. I really hope Bing and other search engines continues to try new things.


  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    This is one of the awesome ideas of Bing. The features offered are also looking great.I hope that it will really gets good response from everyone.

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