Bing Managed Big Gain In October

Experian Hitwise puts Microsoft's offering up seven percent

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According to new data from Experian Hitwise, October was the month of the underdog with respect to the search market.  The two search companies that usually dominate lost a bit of share, while Bing (and to a lesser degree, Ask) gained ground.

Let’s start with the success stories.  Bing’s market share rose from 8.96 percent in September to 9.57 percent in October, which represents an increase of 6.8 percent.  That’s nothing to sneer at, even if Bing remains solidly in third place.

Fourth-place Ask also made a small amount of progress as its share increased from 2.56 percent to 2.62 percent – a jump of 2.3 percent that’s far better than a dip.

Meanwhile, Google came sort of close to losing its grasp on the 70 percent mark, slipping from 71.08 percent to 70.60 percent on a month-to-month basis.  And Yahoo fared about the same, moving from a market share of 16.38 percent to 16.14 percent.

As always, it’s not smart to read too far into a single month’s search report.  Still, Experian Hitwise also recorded a Yahoo loss (and Ask gain) in September, so a trend may be starting to emerge.

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Bing Managed Big Gain In October
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  • sofakingdabest

    I did a search for the following phrase on Google, Bing, Yahoo, Ask and Alta Vista: “cleveland accountants”. Google won hands down. The others were horrible. Try it.

  • Guest

    goole is cancer to me. I never find a reason to use it.

  • http://www.truckingcompaniesnetwork.com/ Trucking Companies

    I used always google to research and i think its very useful in some ways

  • Guest

    Unfortunately Bing has to buy most of there traffic. They are all over Yahoo/Google sponsored results, text links etc. buying everything.

    I wish somebody could make Google sweat a bit. The industry needs a strong 2nd player at the very least

  • http://ismagazine.com Steve

    Good news for everyone that wants to see search competition instead of Google monopolizing the industry.

    • Guest

      I don’t see any interesting new in Bing.
      Everyone is aware that Microsoft is already monopolizing the industry

  • matt

    Bing is so good, as a webmaster, the bounce rate, length of time and amount of pages visitors are on my site is significantly higher in bing than any other search engine.

    I also find the search tools bing gives you a lot better than googles, maybe that’s why the quality fo traffic is so much better.

    Bing is the future, they have a fresh outlook, i can’t wait to see what they do next.

  • http://nigelburke.com Nigel Burke

    I think people are going to be taking Bing more seriously especially with Bing’s latest updates. We might see a Google Vs Bing in a year or two??

  • http://www.scrapmetalpricesandauctions.com Guest

    I also did a search for scrap metal prices “scrap metal prices china” across many of the engines and Google was the clear winner with more relevant links, try it yourself

  • Guest

    bing is just a marketing initiative from Microsoft trying to recover the big gap with Google, but they need years to build a proper search engine, I’ll wait for 2015 if bing will be better then google….

  • Another Guest

    Talking about software is usually M$’s domain. All open-source software is cancer, right?

    I love Google, it is changing this world for the better.

  • http://www.seo-works.com Peter (IMC)

    Can somebody research how Bing’s marketshare relates to it’s advertising spendings?

    I wonder how much Bing will drop when they stop spending tons of money on advertising.

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